Every company is faced with the uphill task of promoting the new product it put out into the market. Its goal is not only to pursue and persuade customers about the qualities of the product and why it is better over other brands but also to ensure there is a sale. Marketing experts at Leapfrog Internet Marketing advise that companies should invest in marketers that understand the consumers’ needs and expectations when presenting products to the market. With such knowledge of the market, the sales team can convert a lead into a sale.
The position of marketers has evolved with the changing times to take new roles. In the past, the marketing teams were mostly product promoters, creating offline campaigns while also establishing relationships with entrepreneurs. Today, the competency of marketers is assessed through their vigilance in product knowledge, competition, and trend analysis, as well as online marketing tactics.
Such things have perhaps become a prerequisite for efficient product promotion. Since today’s commerce has a vast and firm online footing, strategies such as email marketing, SEO, content marketing, social media marketing, and online advertising are integral to successful product promotion on the internet. Knowing how to leverage these strategies will help a marketer target an array of consumers.
While entrepreneurs should look into ways of creating and filling marketing positions within their businesses, they also need to reflect on the following:
1. Hiring a Marketer for a Specific Role
The internet has made it easier to target specific consumers. As a result, companies should invest in individuals that are experts in online marketing. It should be a team of different marketers, each employed for a specific role based on their area of expertise. Doing this enhances the business while lessening the burden of promotions that might be placed on one individual. Therefore, hiring marketing professionals should be based on existing job requirements.
The overall employment of marketing managers specialising in advertising and promotions is anticipated to grow by ten per cent between 2016 and 2026. Advertising, promotion, and marketing campaigns will be an essential component in the growth and success of businesses that they seek to tap into various markets. It is projected to have the fastest growth compared to other occupations. This is according to statistics published by the Bureau of Labour.
2. A Marketer Enables Sales
The role of marketers goes beyond promoting a company’s product to increase sales. It is a role that is significant when it comes to building a nexus of consumers. Marketers help companies gather information about potential consumers to better understand their needs, expectations, concerns, and opinions. That information is then passed to the sales team to aid in formulating ways of generating more sales.
The information is a resource that the company can then use for present and later strategies that will ensure more deals are closed. A 2018 report issued by the State of Inbound stated that twenty-eight per cent of salespeople found marketing as the best source of leads. It is findings of a survey that exhibit an interdependence that exists between the sales team and marketers that aims at helping businesses achieve their goals.
3. Expert Marketers Create Foolproof Strategies
Being competent in how a new product is released into the market or how to tap into a new market is an essential move for any organisation or company. Entrepreneurs should not only connect with their target consumers but also strive to maintain that relationship even when promoting their products. Marketers will play an essential role in this as they help build an outstanding portfolio of the organisation while also carrying out marketing strategies for the promotion of the latest products.