More often than not, creating high-quality products or services for reputable companies is not an issue; the problems come in when the company has to convince people to purchase their products or services. Therefore, even if your company is utilising the best minds and equipment in the industry to provide premium products, if you cant convince customers of your product’s quality, then the chances are you’ll be in a lot of trouble. This is where marketers come in; marketers like Muze Creative understand what the customer wants and know precisely what to do to persuade buyers to purchase
With the internet and interconnectivity of today’s world taking the world by storm, the marketing field has changed in a big way. Previously, marketers used to rely on physical sales promotions, things like billboards to promote products and services. However, today, marketers are assessed through their competence in terms of digital marketing skills, competition analysis, market research, and brand knowledge.
One can say that digital marketing skills are a must-have for marketers in today’s world. Popular online marketing strategies include:
- Email marketing
- Influencer marketing
- Social media marketing
- Online ads
- Content marketing
- And many others…
So when a company or business owner is looking to hire a marketer, they need to consider the following:
1. Hire a Marketer for One Specific Role
Since it’s much easier to target customers online, it makes sense for an entrepreneur to hire a person who is adept at online marketing. But instead of hiring a single marketer to handle all tasks, the company should hire experts for different roles. Specialising enhances not only a marketer’s potential but also reduces the burden placed on one individual. Many organisations are implementing this strategy and choosing to hire marketing professionals as per the job specifications.
Do you think that advertisements and promotions are becoming obsolete? If so, you might want to change your line of thinking. Because according to a survey conducted by the Bureau of Labor Statistics, the total employment of promotions, advertising, and marketing managers is expected to increase by 10% from 2016 to 2026 – a growth rate that’s faster than the average rate for all occupations. So you can expect promotions, advertisements and other marketing campaigns to continue being an integral part of organisations looking to maintain and grow their customer base.
2. A Professional Marketer Enables Sales
A marketer doesn’t just promote goods and services; they also play a significant role in increasing sales. Typically, a marketer will use their skills to understand the customer’s needs and use that information to create promotions that attract the customer’s attention. From here, they will pass that information to the people in the sales department. According to a report published by the State of inbound, 28% of sales personnel said the marketing department was their primary source of leads. This survey exhibits the symbiotic relationship between marketers and salespeople to achieve the firm’s goals.
3. Great Marketers Come Up with Reliable Strategies
When launching new products to the market, competence and quality are given the highest priority. That’s why companies must remain vigilant in maintaining their connection with both their existing and potential customers and advertise their products frequently. Marketers should create first-rate portfolios for the company and also carry out effective marketing strategies for promotion. A professional marketer can create a strategy that can help a business reach new heights.