You own an app that works flawlessly. It has a solid UX that a great mobile designer helped you to incorporate into the app to make it an excellent product. So, what is next for your fantastic app? You might have covered all the angles related to developing a practical solution in the form of a mobile application. But don’t forget one thing – how you will present it to your target audience.
How will people find or know about the app? How will you promote it, or will it promote itself? Most importantly, how will you convince people to purchase the app?
Marketing experts at Stopgap reveal that the answer to these questions is “Mobile Marketing.” You should be aware of the reason that makes mobile marketing a mandatory element if you want to understand how you can make your mobile app visible to your customers. The tips given below can be applied when marketing any product or service that is associated with the mobile ecosystem.
1. Reading the Stats
The numbers will hardly lie, and that is where you should start focusing on when doing your mobile marketing. Smart Insights published a Mobile Marketing Statistics that can help you discover how the behaviour of customers influences the trajectory of businesses.
For instance, their research showed that mobile phone users spend more than ninety per cent of their time in apps. But, there also is a need to know when customers are mostly available to use their phones and what type of devices they use. You can use this information to figure out how you will approach them.
2. There are Millions Just Like You
The mobile ecosystem is vast and diverse, having millions of players. Statistics published a report that stated there are tons of app owners all creating new solutions as they try to out-do each other. As such, the mobile app market is highly competitive. Success is the outcome of investing all the right resources in your creation. That is how some of the owners were awarded for their apps. You can discover how some of them succeed when you check out our series of Mobile Apps Success Stories.
3. The Future is Now
Technology is always evolving. Today, you will come across robots that mimic human qualities. Virtual reality has broken many barriers and its application goes beyond games. As we look to the future, you should make that future your present. Soon, the marketing environment in and around the mobile ecosystem will become an advertising process that is both fun and professional.
4. Mobile Marketing is for All
Location-based adverts are an efficient way or delivering personalised content for a specific audience. Messaging them via apps, text, and social media will be a great strategy that can yield the desired results. If perhaps you have a food app that invites people to your restaurant, then it can be a tool you can use to know who is hungry and the number of potential patrons to expect.
5. Bonding with Customers
With mobile technology, people can still communicate and build long-term relationships even when they are in different corners of the world. Using this technology for marketing purposes avails you the same opportunity – a chance to bond with your customers. You can decide which methods to use that work best for your app and how you want to approach your target users.
6. Join the Bandwagon
Do as everyone else is doing it might sound vague but it is the reality of things. This means you need to take a different approach that ensures you are one step ahead of the competition. Avoid relying heavily on the same promotional strategies that everyone is using for their apps. Be bold, purposeful to take the unconventional route, and get creative.